Affiliate marketing promises lucrative income, but only to the diligent and strategic digital marketer. The magic is all in the approach, so choosing top paying affiliate programs is a vital piece of the puzzle.
The dilemma will likely be between a highly-profitable, but saturated market and specialized but highly profitable niches. It is easy to get in the former market and start selling, but the latter demands more investment and expertise.
When choosing profitable niches, consider those that are evergreen. That is those that never go out of style and markets with a large customer base. Some profitable niches in today’s digital marketing landscape include:
Health and wellness
Money and wealth
Beauty and fashion
Dating and relationships
These niches are discussed in-depth below:
Digital marketers are making a killing by promoting the latest technological innovations, which are plenty. Think of how many gadgets are launched in a year, from tablets, phones, laptops, drones, cameras, smartwatches, and Bluetooth speakers. The list is infinite.
This variety of sub-niches means that you will find a topic that interests you. You can become an affiliate for online retailers like Amazon and sprinkle affiliate links on your website.
Keep in mind that your audience is mainly interested in features. If you are reviewing a smartphone that has just been released, focus on telling users what aspects they are missing out on by sticking to their current phones.
Health and Wellness
The internet has made people more aware of different health issues, resulting in the popularity of wellness products. Consider the large following that accompanies such health trends as keto diets, CBD, intermittent fasting, milk and meat alternatives, and sustainability.
Digital marketers will be spoilt for choice in the health and wellness niche. Weight loss may be the most popular sub-niche, but you can explore topics like posture, smoking, fitness tips, cellulite, hair loss, insomnia, joint inflammation, anxiety, and wrinkle treatment.
Money and Wealth
The topic ‘how to make money online’ is incredibly popular, and you can take advantage of this by offering guides for potential entrepreneurs. People are curious about how to build wealth through investment options like forex, shares stocks, and bonds or by blogging and online gambling.
People are also interested in high-paying jobs or careers, and you can explore money-making ventures like real estate. The exciting fact about this niche is that most people are willing to spend money on courses to generate more money.
Beauty and Fashion
YouTube seems to be full of beauty channels, but before you think that the market is saturated, keep in mind that people are continually looking for new things to improve their looks. There are always products promising a youthful or wrinkle-free skin, or protection from the sun and other elements.
Selling anti-aging products, make-up, skin-care formulas, and cosmetic treatments will earn you significant commissions. You can also review fashion lines, sunglasses, shoes, and other kinds of apparel.
Dating and Relationships
The romance niche is profitable because people are always looking to improve their existing relationships or forge new ones. Dating services are huge right now, and you can review some popular sites. You can create detailed blog guides on how to advance relationships and solve some common pitfalls between couples.
Couples may also be looking for ways to improve their sexual relationships or seek online counseling sessions. Sub-niches like divorce and LGBTQ issues are also popular.
Pet videos are incredibly popular on apps like Facebook and YouTube, and you can take advantage of this love for animals to market pet-related products. Pet owners are always interested in food, supplements, toys, and medicines, and there is even a market for luxury pet merchandise. You can also promote pet training and grooming tips.
The self-help niche is all the rage, thanks to the endless courses, programs, and videos available online. People are especially interested in gaining IT skills, which makes this a profitable topic. There is also more awareness about mental health and gender identity, and you can promote products that help with self-esteem and confidence.
You can never go wrong with the niches above. There is already a large audience for topics like health, investment, and beauty, and all you have to do is create exciting content around them.