Improve engagement and get your message to your customers through SMS marketing tactics.
Image courtesy of Pexels.
As we continue to move into a more mobile world, SMS marketing is becoming a more popular tactic than ever before. The idea of sending messages directly to your customers via their mobile devices is catching on — and for good reason.
Mobile marketing messages allow you to reach customers on a more personal level and enhance their experience with your brand. That’s why SMS messages are starting to gain traction and you’re seeing more and more companies jump on the text marketing bandwagon.
If you haven’t already taken the plunge into the SMS marketing world, now’s a great time to learn more about how it can help take your marketing to the next level. Mobile subscribers can be your most engaged customers and brand advocates, having 25% higher engagement metrics than email-only subscribers.
In this article, we’ll take a closer look at a few different ways that SMS messaging can help improve your current marketing efforts. But first, let’s take a step back and understand what SMS marketing is and how it can help your company reach more customers.
Here’s a quick glimpse of what we’ll cover:
- What SMS messaging is
- Why SMS marketing can be a good investment for you
- How SMS messages can improve your current marketing efforts
So, what exactly is SMS marketing?
SMS stands for Short Message Service but is also known simply as a text message. Using SMS messages in marketing is a great way to reach your customers in a format they’re already using. When you consider that people are sending and receiving dozens of text messages each day, it’s the perfect way to reach your customers where they already are.
Your customers are already engaging with friends and family via text messaging, why not tap into that outlet? SMS messages are a great way for you to reach your customers and get your message heard. Image courtesy of Business Insider.
There are a few things you’ll want to consider when getting into the SMS marketing world. Here’s what you’ll need to know before you get started:
- SMS messages have a 160 character limit, so you’ll need to get your point across in a direct and concise message
- Your customers must opt-in to your marketing messages
- There must be a simple opt-out process and it must be included in your communication with to customers
- If you do not follow the opt-in or opt-out requirements, you are risking major financial consequences
Why invest in SMS marketing?
It’s normal to be hesitant anytime you consider investing in a new tool or technology. But when it comes to SMS marketing, the benefits are well worth the investment. When you look at SMS statistics, they blow email and social media marketing out of the water.
Here are a few SMS stats to help you see just how powerful this tool is:
- 5 billion people in the world can send and receive SMS messages
- 75% of consumers want to receive texts from the brands that they love
- SMS messages have a 98% open rate and 90% are read within 3 minutes
- Consumers redeem coupons delivered via text messages 10 times more than any other coupon type
- SMS messages have a 209% higher response rate than email and Facebook
With numbers like this, it’s easy to understand just how valuable SMS messages can be to companies looking to take their marketing efforts to the next level. It’s a cost-effective solution that will provide you with impressive statistics and customer engagement rates.
How can SMS messaging improve your current marketing efforts?
So now that you know just how valuable SMS messages can be, you might be wondering exactly how SMS marketing can help improve your current efforts. Beyond the impressive statistics, you just read there are a number of reasons why SMS works so well.
Let’s take a look at a few ways that SMS messages can help improve your current marketing strategy and build a better mobile experience for your customers.
Reach Customers Directly on Their Mobile Devices
Knowing that 5 billion people in the world have a mobile device that they can be reached via text message means that a large majority, if not all of your customers fall into this category. That means you can send marketing messages directly to their most-used device.
Mobile devices are quickly becoming the most used form of digital media. Year after year, your customers are choosing to use mobile more and more. Image courtesy of Kenshoo.
When you consider that Americans check their phones 96 times a day, or once every 10 minutes, it’s a great place to capture their attention. Sending a message to their mobile device will get your message in front of them on their most-used device which will lead to a much higher chance of getting read.
Emails may only be checked once or twice a day, but most text messages are read within 3 minutes. SMS messages are a great way to reach your customers instantly and in a more direct manner. Getting your messages in front of your customers on the right platform will organically lead to improved metrics and conversion rates — which leads us to our next topic.
Increase Open and Conversion Rates
We’ve already addressed one of the most powerful statistics around SMS messaging and it has to do with open rates. That is that 98% of SMS messages are opened, and 90% of those are read within 3 minutes — numbers that are hard to ignore.
One of the main reasons many marketers are quick to jump on the SMS marketing bandwagon is because of these impressive statistics. But just because SMS messages boast impressive open rates doesn’t mean you don’t have to put a little work into it.
Amazing open rates only get you so far. When it comes down to it, you want to see higher conversions that lead to sales. Luckily, SMS messaging can help you achieve this goal along with improving your open rates. You just need to put a little extra effort into it and make sure you’re providing your customers with relevant and valuable experience.
People are more hesitant to provide companies with their phone numbers than they are email addresses. For many, it seems like a more personal piece of information so they become more hesitant. But when done right, it can be a great way to reach your customers on a more personal level.
For many customers, they won’t share their phone numbers for just anything. You need to provide them with the content they want to receive and make sure it’s relevant to their needs to get them to subscribe. Image courtesy of Listrak.
For many customers, they need a little incentive to help encourage them to subscribe to a company’s SMS marketing list. For some, that means coupons and discounts, while others are interested in exclusive content or company news. Whatever the case, you need to understand what your customers want and provide them with the right content or you’ll risk losing them.
Your Customers Want to Receive SMS messages From You
The next best thing about SMS messaging is that your customers actually want to receive texts from the companies they love. As previously stated, 75% of consumers want to receive messages from brands once they’ve taken the step to opt-in.
Your customers want to hear from you via SMS messaging. Knowing that 75% of people want to receive SMS messages is a great reason to invest in SMS technology today. Image courtesy of GoodFirms.
That means that when you’re sending messages to your SMS subscriber list, they have chosen to provide you with their information and genuinely want to receive communication from your company. With SMS messaging, you have a captivated audience and a unique opportunity to provide them with a more personalized and relevant experience.
Are you ready to get started with SMS marketing?
SMS messaging can be a very valuable tool to add to your marketing strategy. Not only does it reach customers on their most-used device, but it offers impressive metrics and provides your customers with an improved mobile experience.
SMS marketing is a great solution that is welcomed by customers and loved by marketers everywhere. Whether you’re just contemplating investing in SMS messaging or are already seeing the benefits it has to offer — there are always ways to improve your customer outreach.