If matched betting is so good, why isn’t everyone doing it?

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Matched betting has turned into a big earner for me, having made over £9,000 tax-free since July 2015. You can read more about my earnings in my income reports. I talk to everyone I can about matched betting, I love it that much. It leads to one simple question – if matched betting is so good, why isn't everyone doing it?

If matched betting is so good why isn't everyone doing it?

There are plenty of reasons why some people hold back from starting matched betting – some of these reasons are easily solvable!

You can see all my previous matched betting income below. Please note that from January 2017 I have been focusing on growing my business with a provable income, with a lot less time to dedicate to matched betting:

Remember that month 3 also overlaps into October 2015 as I switched to reporting it per calendar month.

It sounds too good to be true/it is a scam

This is one of the biggest setbacks that anyone has – it simply sounds too good to be true so it must be a scam. That is normally a massive red flag for me too and how I usually spot a scam.

What I really liked about matched betting was that no one was asking me to pay them to get started, or promising me a life of riches if I signed up under them, much like a pyramid scheme. Instead, I was able to take out a free trial and decide for myself if it was worth it.

Of course, I read about matched betting a lot before taking the plunge and even spoke to my family about it. There are plenty of people making a significant amount of money every month from matched betting.

March matched betting group earnings

It seems too hard or it is too much effort

Matched betting can be difficult to get your head around, especially if you aren't a sports fan and you don't place bets. I first learned about it around 10 years ago and it has taken me that long to get to gripes with it. I read countless articles online but I found that nothing really resonated with me – instead I was getting myself more and more confused. It wasn't until I sat down and watched some videos (I am a visual learner) that it clicked for me.

In total it took me an hour – an hour that I dedicated to watching the training videos (once to grasp it then a second time to start placing my bets whilst referencing the videos) and trying to understand it. And I did! I knew nothing about sport (more on that later) and still don't know too much. I certainly didn't know anything about placing bets (also more on that later!) and yet even I have managed to make a success of it.

I know I talk about Profit Accumulator a lot and that is because they break down everything for me. There's no doubt that there are cheaper, or even free, alternatives out there. However, with Profit Accumulator I get:

  • A completely free trial
  • Training videos
  • A support forum with over 10,000 members sharing their own tips or helping to answer my questions
  • Offers are spelt out to me in any easy to understand format so I don't have to trawl through terms and conditions, I can just easily see what I need to do
  • A star rating telling me how good the offers are
Click here to join my matched betting Facebook group.

They don't know where to start

I get asked this a lot – “where do I start?”. My best advice, even if you aren't prepared to pay out monthly for a service such as Profit Accumulator is to try out the trial. Sign up, watch the videos and decide if you want to go any further.

If you understand it and want to give it a go then you can continue with the trial to earn yourself £45-£60. After tha, you will have got a feel for matched betting and at most it will have taken you two hours! Now you can decide whether it is something you are likely to want to continue with, or if it isn't for you.

If it isn't for you then that's no problem at all, at least you tried and you've got enough money to cover a nice meal out or some extra holiday spending money.

They're scared of losing money

Matched betting is risk-free! When you place a bet you will make a small loss on that bet, but then you are given a free bet to use. This bet doesn't rely on a particular outcome – for example, if you bet on Liverpool to win, you would also lay Liverpool to win – which is saying “hey, Liverpool aren't going to win this”. Either way, you are covering both sides (Liverpool winning, and Liverpool not winning which includes them having a draw or losing).

Some people get “gubbed” at a bookmaker which simply means they are no longer eligible to receive free bet offers. You can still withdraw any money you have in that account.

After the Cheltenham Festival, a group of bookmakers panicked and tried to claim that thousands of members couldn't have their money back. They closed down accounts and within days people were getting their accounts back and their winnings paid into their bank accounts. This was a rare occasion and I am pleased to see that people got their accounts and their money back after complaints to the gambling commission.

They think it is illegal

Matched betting sounds as though it could be illegal – tax-free money by utilising bookmaker offers definitely seems as though it could be suspect. However, matched betting is completely legal! Matched betting has been featured on many reputable websites and even appeared in The Guardian.

They don't know what to do about declaring it to the tax man

Gambling in the UK is currently tax-free and because matched betting is classed as gambling winnings, there is no need to declare any extra income you make from matched betting. This means there are no annual self-assessments to complete and no tax to pay. Everything you earn is yours to keep. Still unsure? Check out what HMRC have to say about it.

Whilst I’m on the subject of UK Income Tax, please feel free to check out the Tax Refund Calculator over at QuickRebates. There are so many reasons why individuals are due a Tax rebate, and it happens more often than you think.

They have no spare money to start

Wait what, matched betting costs money? You thought it was tax-free and risk-free! It is both of these things, but the way that matched betting works is that you need to put money into it to get you started. The money stays in your own accounts at bookmaker and exchange website and you are not handing it over to anyone to “sell you secrets” or anything like that. In an ideal world, you will start with a bigger pot – this is in order to maximise your profit.

However, you can start with around £60. I understand that this amount is difficult for some people to find, but it really is all that you need to get started. If you have a higher goal in mind then you might be waiting longer when Life happens – unexpected bills, etc. It is much better to make a start with a smaller pot than wait until you have more.

They are worried about how it impacts their credit rating or mortgage applications

This is a topic that really deserves a blog post to itself so I will keep it simple. Bookmakers might run soft checks on your credit report – the same as when you use a car insurance comparison website.

The mortgage is a bit trickier – new mortgage applications typically have their bank accounts and outgoings scrutinised and it could potentially conflict if regular betting is seen on your bank statements.

The easiest thing to do here would be to stop depositing into betting websites about 6 months before you are thinking of applying for a mortgage. If you have been matched betting then you might find that you have money in the bookmaker accounts anyway so you can continue to matched bet.

They can't see it lasting long

The easy money is definitely the sign-up offers. You can make £1-£2k with those offers depending on how large your starting pot it. After this, the bookmakers also have “reload” offers for existing customers. These can either be free bets they email you to entice you to come and place a bet or offers on big events live we saw for Cheltenham.

There are reload offers daily, they're best on a Saturday or for big events. Some examples are “place a £20 bet before a game, get a £10 free bet during the game” where you make about £7 profit.

If you don't want to do matched betting long term then you can easily hit the £2,000 profit mark in 2 months. It can be a great cash boost to pay for a holiday, help you to clear debts or anything else that you would need to spend the money on.

If you are worried that matched betting itself won't last long then I understand! When I started I thought the bookmakers would stop all their offers soon because it is such a great way to cash in. Of course, can't predict the longevity of matched betting, which is why I believe it is important to have multiple streams of income coming in and not rely too much on one income source. It is far better to get in on the action now than to sit on the fence and miss your opportunity.

They are worried about it starting a gambling habit

Traditional gambling is risky and relies on one particular outcome, so you can lose your money. Matched betting is a legal system that relies on the free offers that bookmakers send you and close matches being found. I do not care if my horse wins or loses, because I am using the system to make money no matter what the outcome.

On the few occasions I have spent some money on a traditional bet (such as the Grand National) I have never won! This shows what a terrible gambler I would be, and the thrill for me is to make guaranteed money. 

You know yourself, and you will know whether something like matched betting is likely to develop into a gambling habit for you. If it is then of course stay away from it. Matched betting isn't for everyone.

Related posts:

They don't understand sports or betting

Nor do I! Before starting I hadn't placed a bet in my life, and even now I can't tell you too much about sports. Um…horses run and sometimes jump, football games last 90 minutes and they stop in the middle for a break and rugby has men with beautiful legs!

The way that Profit Accumulator lay everything out means that they tell me exactly what to do, the only thing left for me to do is to log in and place my bets. The video tutorials taught me everything about placing my bets!

It just doesn't suit them

Matched betting isn't for everyone, and sometimes it is okay to accept that it just isn't for you, for whatever reason. I am not on a one woman mission to convert everyone to matched betting – it is just one way to boost your income. If you are looking for other ideas to make extra money then take a look at my top 10 survey websites, earning £50 with this easy mystery shophow to get started with affiliate marketing or how to make an extra £100 per month.



67 Comments on “If matched betting is so good, why isn’t everyone doing it?”

  1. Hi Emma – I’m looking to get started with matched betting. My Facebook name is Danielle Hunt if you could accept me on to the group please. Thanks for this post – it’s clarified things enough to encourage me to get started. Thanks, Danni

  2. Hi Emma, I’m interested in checking this out if you could add me to the facebook my name is Jenny Peach. Thanks!

  3. Hi, I’m currently signed up for the free offers although am a bit stuck due to maintenance on the oddsmatcher tool. Slightly put off signing up to platinum by this, just wondering how common an occurrence it is? Would be great to join the forum if you could approve it. Thanks, Jodie Aylott

    1. Hi Jodie,

      We’ve just received an email from PA about it, they’re hoping to launch their own version next week 🙂

  4. Hi Emma, this is such a helpful post! There’s so much information to take in but I think I’m going to have a go. I’ve requested to join your group – my name is Julia Day on Facebook

  5. Hi I’m really interested in giving it a go! My name is Sara Atkinson if you could accept me into the facebook group.

  6. Hi I’m interested in learning more about matched betting. My fb name is mel turner. Please accept me in your fb group.

  7. Hi Emma I am very interested in having a go on matched betting. My name is Susan ann Callinswood, so if you would be kind enough to accept my request on facebook, that would be great. Thank you 😉

  8. Hi there, i am looking into start making extra income, and i have stumbled upon your articles. And i have made my plans to get into matched betting. But I would really like to know, how do you avoid getting gubbed? I have also sent a request to join your group of facebook.

    1. Hello, there’s a fantastic article in my Facebook group, if you click on the files. Hope that helps.

  9. Hi Emma, I’m looking to get started with matched betting too. My Facebook name is Matt Cox if you could accept me on to the group please.

  10. Hi, this was a great post and finally someone explained it to me in my own language! I have signed up to the trial on PA but finding some of the toggles difficult to use and I don’t know if its just me. I would appreciate some help through the FB group. My name is abi bailey. Thank you x

  11. Certainly worth a go, could you allow me on the FB Group too Emma, My name is Emma Spring! 🙂 thanks x

  12. Hi Emma, I’ve been watching your Matched Betting journey for quite a while now and debating whether to give it a go. I’m finally ready to take the plunge, please could I join the Facebook group?

  13. Hi Emma,

    My name is Rhian Watkins and I would really like to join your group please. Been toying with the idea of looking into this in more detail for years.


  14. Hi Emma,

    I’d love to learn more about matched betting and your FB group sounds like the ideal place to start 🙂
    May I join? Looking forward to your money making bootcamp as well!

  15. Hi Emma, I’ve been trying to get my head around Match Betting for a couple of years now, still doing my research before taking the plunge. Have just sent a request to join the group if that’s ok? Thank you!

  16. Hello,
    Facebook name is Mark ‘Wally’ Wall, if you could approve when my request comes through later, please.



  17. Hi I would love to give matched betting a try, please can you add me to your matched betting Facebook group?
    Many thanks

  18. I have only heard of this today but am really interested in giving it a go. Could you approve me to join your group please. Sally Kent

  19. I’ve just signed up to profit accumulator… Please add me to the Facebook group. Thanks.

  20. Hi Emma,
    I just have one question about claiming the bonus.

    Is it possible to collect the bonus for the Betfair as well at the beginning?
    I know you have to put some money on that account so you can use the betting exchange but I am not sure if you can claim the welcome bonus as well?

    I was reading through your blog but I didn’t find this information.

    1. Hi Vlad, it has been a really long time since I did the Betfair offer – if I remember correctly you CAN do both the exchange and the Sportsbook, just make sure you use a different exchange for the Sportsbook bets. Hope that helps

  21. Awesome article Emma, I’ll definately give matched betting a try after reading this, cheers 😉

    1. Hi Lauren, it really differs every day. Nowadays I can go awhile without doing it, or hitting it hard on weekends.

  22. Hi,EMMA great article, but I’m in a confusion does Africans(for example in Rwanda) allowed to play matched betting.
    and I’m thankful for your article.

  23. Hi Emma.

    I really enjoyed reading your matched betting guide however I wanted to let you know that matched betting can be done in other countries as well. I live in norway and for us the bonuses on offer are far more profitable than in the UK. example: comeon offers UK customers a £25 freebet. Norwegian customers get £500 as a 100% bonus.

    Have you tried casino offers as well? these arent risk free but some of them are very profitable too.

    1. That is an amazing offer, thanks for letting me know John. Really pleased you liked really it too, hope it helped!

  24. Hi Emma,

    Are there any specific videos you watched (or articles you read) about Matched Betting? I am looking to get started with it soon but just want to make sure I understand it completely.

    Many thanks!

  25. Hi Emma,

    Since March this year I have made £17,500+ tax-free from matched betting. If your readers are still doubting if it works, it definitely does work!


  26. Matched betting is betting more popular for sure, maybe the word “betting” puts some folk off. Nevertheless, given an initial leap of faith there is a descent income to be made on football, horse racing, sports, casino and bingo offers. Long may it continue!

  27. Hello,
    Can some9ne from the island of Cyprus use matched betting ? Betfair does not allow me to open an account though….is there a way to by pass this ? thanks

  28. Hi Emma,
    I’m from the US but am living in Wales for the next few months. Would it be hard for me to get into matched betting while I’m here?

    1. Hi Heather
      You need to be a UK citizen for most of the sites, so I am unsure of how that would work out for you.

  29. Emma, your blog is great! I am thinking of starting just such soon. I have recently moved from England back to Germany and have so much to share. Including my Matched Betting experience as a mum- now I am doing it also here in Germany. Matched Betting Germany is still super new though so there are not many people here to share experiences with. Keep up the good work, Esther

  30. You missed one reason, being nervous about giving my personal information out to all those websites

    1. That’s true in a way but all businesses have to be careful now with GDPR. Hope that puts your mind at rest.

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