Online casinos have been increasing their level of competition against the traditional brick and mortar gambling establishments over the past decade. Today, the online gambling industry is worth billions of dollars and offers an excellent opportunity to home-based casino affiliate marketers to make a nice profit.
What is affiliate marketing?
Affiliate marketing is a method of attracting and engaging with a large number of interested gamblers on a casino’s website, who arrive there through different paths and means, and are then sent to the casino portal through your affiliate link. You are paid a commission based on the amount of traffic your link sends to the casino website and/or the number of referrals who go on to register and play at the casino website. So, the more people who click on your link, the more money you can make.
How Does it work?
The main aim of having a casino affiliate website is to drive as much traffic as possible, and then engage with potential customers in such a way that they feel inclined to click on your affiliate link and visit the casino website you are affiliated with. Whenever they click any such link, a cookie gets saved on their computers/devices. This file serves as an alarm to the casino portal, which can thereafter verify that the visitor had indeed come through your link, and therefor pay you the agreed commission.
This cookie also helps determine the total number of visitors sent to the casino’s website via your link, and how many of these visitors you sent actually purchased something or deposited money (to play games) on the casino portal.
Searching for casino brands
There is a great multitude of casino brands online who would readily collaborate with new, up and coming affiliate marketeers, and pay you for sending them quality traffic. However, it’s very important for an affiliate marketer to understand your potential visitors and the casino offers you want to promote, to be able to earn a larger amount of commissions. This includes knowing who the target audience is, and be able to encourage them to play the games being promoted by your website.
Please note, the players who click on your line choose to deposit money at an online casino partly because of how you encourage them to and mostly because of the casino’s reputation. Hence, it always makes sense to do business only with trustworthy and reputed brands. It also makes sense to work with these brands to ensure you will get a fair deal and the correct commission payments, and perhaps the chance to play free casino games.
Signing up with affiliate programs
Finding the right casino to promote is no easy task. However, signing up for their program is a much simpler task. You must work with only a handful of casino brands in the beginning and avoid spending large sums of money on marketing and advertising. You’d normally either sign up with the casino directly or through some affiliate network.