Raising money for a charity that means something to you is one of the best feelings in the world, and an important way to give something back to society. That said, recent research has found that people are putting less and less of their trust in charities – especially among young adults, who are both more interested in donating money than any other group, and determined to find a new, more effective way to do so.
Often, this new way of giving donations means making sure that the money goes directly to the people who can make the best use of it, cutting out the need for middle men and heading straight for the source. As a free online service that allows people to raise money and deliver it to partner sites at no extra cost (or into a bank account for a minimal processing cost), Leetchi.com has found a way to make this process a lot easier, through the creation of online money pots.
So, what is a money pot? Well, at its simplest it’s an online pool of money which individual contributors can easily donate to with just a few quick clicks. Secure, speedy and incredibly simple, Leetchi allows people to crowdfund charitable contributions – or money pots for other purposes such as parties and projects – which can then be easily managed online. They also ensure that fees are kept lower than those of other services, and can even help you move your fundraising efforts along with integrated social sharing.
Perhaps Leetchi’s most remarkable benefit, though, is the fact that it puts the supervision of charity fundraising back in the hands of the individuals who start and then manage the collection pots. With 50% of people aged between 18 and 24, and 40% of 25-34 year olds saying that they would prefer to give money directly to individuals rather than to larger charitable organisations, it’s easy to see why this is so important.
The survey, carried out by YouGov, also found that over a third of people aged 18-34 either don’t trust the charities that would otherwise be collecting their money, or simply don’t believe that a large enough proportion would go directly towards the cause at hand. Leetchi’s CEO, Céline Lazorthes, noted that “Millennials are an extremely generous generation, however, they are also very money-savvy and aware that direct donations to individuals are the best way to ensure their money is being donated to the cause that they want it to”.
Often, though, there aren’t too many alternatives out there, and Leetchi’s money pot service is looking to change that. By allowing the people who put their heart and soul into a cause to crowdfund a significant contribution that will make a real difference to somebody’s lives, and ensuring that it’s a quick process without unnecessary additional costs, they have thoroughly embraced a new way of thinking about the third sector – and a now leading the way in making it happen.
If you want to find out more about how to raise money online with Leechi visit the website today and you can get a £10 gift voucher for signing up and adding in your email address.