How To Improve Engagement With Your Customers By Properly Timing Social Media Posts
When it comes to managing your social media accounts for your business, no two platforms are the same. What works on Facebook doesn't work on Pinterest etc. As a result, you need to have a good understanding of each social media platform that you intend to use to connect with your customers. One of the most important things is properly timing when you post on each platform. So, we will now take deeper look at post timings as well as a few tips and guidelines for social media management.
Pay Attention To Time Zones
It is important that you post during the times that your customer base is active on social media for maximum engagement and potential sales. After all, if you post in the early morning or late night when your customer base is either sleeping or busy with family duties, then the chances of them interacting or even seeing your post is quite low. As a result, you need to know which countries most of your audience resides in. For example, if your audience is mainly in the United States, then you will want to post in the EST time zone. If you're not sure where most of your audience lives, then you can simply check the analytics on your social media page and it will show you the audience segmented according to their current country location.
In the event that you have an online business or business that serves many countries, then it will be more difficult to choose a particular time zone to post in. As a result, you may have to post the same message or a very similar message during different times of the day. However, you shouldn't do this more than three or four times per day to avoid annoying your audience by over-posting the same message.
Now that we've covered the need to pay attention to time zones, we will now take a look at each major social media platform and when you should post on them.
Starting with Facebook, this particular platform is quite popular with a wide range of people from youngsters to the older generation. As a result, it is imperative that you have a business page on it. Most people check their Facebook throughout the day and especially at work when they're not busy. As a result, the best time to post there is around 1 – 4 pm. The weekends are also great to post since there are more people using the platform on those days.
Many businesses don't properly use YouTube to promote their business and this is quite the grave mistake. YouTube is one of the major platforms that you can gain quite an advantage by building out your YouTube channel. Most YouTube users are active here during 12 – 4pm during the week and especially active on the weekends. As a result, if you post videos on Sundays between 9 and 11 am, your video will definitely be seen by the most people.
Instagram is a highly visual social media platform and as a result, people are less likely to check it during work hours. So, the best times to post on it is after work between 6 and 9 pm. Wednesdays in particular have the most activity, so you should save your most important posts for this day.
Tips For Managing Your Social Media Accounts
There are so many different social media platforms that it can be quite the chore to post on each one individually. Thankfully, there are many apps and software that can help tie together all of your social media pages and manage each one from a central point. One popular software is HootSuite and it is highly recommended that you use it to manage all of your accounts.
Hootsuite enables you to monitor all of your social media notifications from one dashboard, instead of checking each one individually. You are even able to monitor as many different pages or profiles of the same social media platform as you want, which is excellent if you run more than one business or are an admin for more than one page.
In addition to using a programs like Hootsuite, it is also recommended that you hire at least one social media manager. This is extremely important because as the business owner, the last thing you want to do is spend all day creating social media posts, launching and monitoring campaigns, replying to every comment etc. You should be focused on improving your business while allowing a dedicated social media manager or team to run your social media pages. This will help to free up your time so you can focus on running your business and executing your vision for it.
In closing, we have just looked at the best post timings for social media platforms, the importance of good timing as well as a few tips for managing your social media accounts. The above advice will certainly help you to not only improve engagement but improve your overall brand awareness and popularity.