Social media plays an essential role in today's world of digital marketing. If you have a business that has a prominent online presence, you will be able to generate a lot of web traffic. Google Trends can always be an effective solution for you to keep a check on all the activities around you.
No matter how much you want it to happen; you can never grow your online presence solely depending on the keywords. We all want organic traffic, but it is the most stringent way of making your website rank high. It takes years of consistency, quality, and hard work. The best solution is to use a combination of organic search and social media to drive traffic.
What platform to use?
Social media is vast, and you can meet a lot of potential customers through it. If you are looking for a possible way to drive customers to your website, you can always rely on Instagram. People use Instagram more than they use Facebook nowadays, although you need both.
If you are not on Instagram, you should sign up instantly to boost your rankings. Moreover, a combination of SEO and Instagram can be advantageous, thereby helping you in driving a lot of benefits.
One significant advantage of using Instagram is that you don't need to be worried about the link or keyword. You get the power of hashtags, which indirectly are keywords, but are used differently.
How to improve rankings?
SEO and Instagram are two essential parts of inbound marketing. Even if you have a basic knowledge about it, you can apply it and earn from it in the long run. Find out how you can use this platform for your benefits:
- Get a lifestyle brand
Instagram has more than 700 million users that enable you to have a better engagement. The best advantage of using Instagram is that it has a better reach than other social networking websites. Instagram is addictive, and thus, if you market your products through it, you will be able to get a higher reach.
If you want to market your product through Instagram, you should portray it in a real-life scenario. This will get you to get better engagements. Moreover, this can help to improve brand awareness as well.
- Use the right hashtags to increase visibility
If you want everyone to search your content, you should create a hashtag of your own. But you can already use the existing content. Hashtags are not just fresh and trendy but useful as well. Many people use hashtags to search for new materials.
One of the best ways is to create and use the hashtags that relate to your relevant niche. This will help you to drive potential followers. Various online tools can help you find the right hashtags. An SEO expert always advised using the right hashtags to make the content more visible.
Using trending hashtags can help you rank higher than regular websites. If you have little or no idea, you can check the advertising strategy of different brands to take some cues.
- Run contests, promotions and include giveaways
If you want customers to come to you, all you need to do is set up bait. Many Instagram influencers who are making massively in the field started small. There are even brands that only grew from Instagram with the right marketing strategies.
If you want your follower count to increase, you can consider setting up promotions, giveaways, and contests. Not only will it help in improving brand awareness, but will also increase your followers. Such posts are shared extensively by people. Moreover, many people tag each other in such posts which helps you improve brand awareness.
This may seem to be a simple idea, but it is useful. If you take a closer look at it, to make something viral, you may need to pay a lot. But, in the case of Instagram, you need to post a realistic photo with attractive captions, and you never know what works out! Moreover, if you conduct free giveaways, more people will be interested in your scheme. It helps to increase the attention of the people towards your website.
- Influencer marketing
You can reach out to different Instagram influencers and ask them to promote your brand. Some of the prominent Instagram influencers are celebrities, bloggers, and people who have a high reach. However, make sure to reach out to influencers who are related to your field.
You can ask the influencers to promote your products in exchange for fees or free merchandise. This can bring about a significant boost to SEO. You should use keywords and tags that are related to your brand. Influencer marketing is new and plays a vital role to make different companies successful.
If you follow the steps mentioned above, you can bring about a significant boost to your SEO and Instagram followers. The increased engagement will help you to reach to a lot of followers. Also, you should make sure to use real photos to improve your brand image. Lastly, be consistent in social media marketing to keep up your relevance in the market.