Pay Per Click (PPC) has come to be an important component of the digital marketing strategy of small and larger businesses alike. PPC ads are one of the top three generators of on-page conversions, with around 65% of all clicks made by users wishing to make a purchase, going to paid ads. The positive success rate of PPC means that anyone with a website can potentially generate passive earnings through this model of advertising. If you want to know more about PPC and you’d like to know how to earn more passive income and generate interest from Google and other ad networks, read on for a few handy tips.
How Does PPC Work?
PPC advertising displays ads on your website, garnering you anywhere from a couple of cents per click to as much as six or more dollars or more per click. According to Bizfluent, some sites earn as much as $20 per click. The success or failure of your PCC strategy depends, to a great extent, on the industry you operate in or the subject your website covers.
It also depends on the soundness of your PPC management strategy. Selecting the right ad provider, for instance, is key. Google Ads is arguably the best known network, since it has a huge ad network comprising millions of sites. Others include Infolinks, Yahoo, and Chitka. All these networks provide information on how much is paid for specific keyword phrases. Research into higher-paying phrases and try to use these as much as possible on your site. You will need to employ them organically, so that the article they are contained in and, indeed, your site itself, have real relevance to the keyword being used.
Content Continues to Rule
Using the right keyword phrases in the title of your posts and ensuring they appear every 100/150 words will help bring traffic to your site, but you will need to think in the long-term if you wish to earn consistent PPC revenue. Good content that flows organically and is of true value to your readers, will naturally bring readers in and potentially lead to clicks that will help increase your earnings. Audiences are becoming increasingly visual, so think of ways to attract and keep them coming back to your site through key aspects like website design and informative or entertaining videos. If you have blog/vlog-style content, use the latter socially, interacting with your audience and encouraging comments and discussions beneath your content.
PPC is a useful way to make extra earnings while building a visually appealing, useful website that will authentically connect you to your audience. To start out, you can simply create an Adsense account on Google and do your research into niche subjects and keywords and phrases that can help generate interest in your site. Finally, remember that content is everything if you wish to convince Google and other agencies that your site is worth the cost of every click.