Just because you have a lot of customers, it doesn’t meant that they’re always going to turn into sales. In fact, half of the time, they’re going to turn into nothing at all. People love to browse, and what they’re browsing on in your store, whether it be online or whether you have a bricks and mortar shop, is not what you want to be going for. But so many businesses out there just aren’t actioning the fact that although they’ve got the figures coming in in terms of visitors, the numbers of sales aren’t matching. So the purpose of this article, is going to be to get you thinking about the ways that you can turn that browsing customer, into a sale. There’s no time like the present to start doing this as well. Holidaying and the summer season is right around the corner, which means most people are saving away at the minute, trying to avoid all of the ways that they might be able to spend money. So to some of you, the customers that you’re having, might dwindle even further. So here’s how you can ensure that every contact that you have with a customer is a success, and that you’re doing the most for your business.
Managing Each Lead
Each lead is precious to a business, and if you’ve got to the point where you feel as though it’s not, perhaps because you’ve got to the point where you’re making enough profit, then you’re most definitely wrong. Business can change like the flow of the wind, and it might not be too long until you’re worrying about a drop in custom, which could have so easily been avoided by taking more time to manage each lead. But sometimes when you have customers coming from all of the shop, and you’re having multiple interactions at a time, it can become so hard to manage. Especially for an online business, it can be hard to gather and manage the data and information your customers are feeding to you. But we definitely think that something like the Copper manages leads software will change your life. It’ll help you to get in the loop with what you’re doing, better managing each lead by storing and organising the data, and saving tons of time out of your working day! It’s all about utilising what’s all around you, and making the most of everyone that comes to you!
Making It A Personalised Experience
Whether you’re an online business or not, trying to make it as much of a personalised experience as you possibly can, for each person that comes to your business, is essential. So say if you are an independent clothes store, like many people are going for at the minute in terms of business ideas. You could have a web developer generate you a system, whereby it sends outfit ideas to people based on what they’ve already brought. So it’ll be something that you think they will like, and you know will suit them. It just helps to show that you care a little bit more than just what the sale is. The same goes for any other niches that you all might be involved in. All you have to do is find ways that make that one customer feel special, and you will be on your way to success with increased leads!
Making The Sale Smoother
There’s nothing worse than a sale that’s full of steps and flaws. It completely puts you off a business, and there’s no excuse for it. Online sales usually struggle the most with this, and all you have to do is put yourself in your customers shoes. Make it a daily mission of you to pretend order something from your company, and see how smooth the process is. It allows you to pick up daily flaws that can be addressed, rather than you just leaving it be as soon as you’ve created your order process. Make sure that there’s someone on the other end of the line, all of the time during working hours to aid customers as well. They’re either going to close the tab in frustration, or ring your office, and you would hope that if it was the latter, you’d be able to diffuse the situation asap!
Aftercare is a final little note that everyone forgets about. If you want customers that keep coming back for more, you need to have a good aftercare system in place, whereby they can come to you with any problems, and you promise to fix it!