If you want to make any money from your blog, let alone turn into your primary income stream, you will need to know how to get the biggest audience possible. Happily, there are many ways that you can increase your readership, the most effective of which are discussed in detail below.
Just like in marketing, a scattergun or over-generalized approach to blog content is only ever going to produce mediocre results at best. What this means is that you need to carefully consider what your blog posts will be about and who they are aimed at.
In fact, instead of trying to please everyone with wishy-washy articles about a general issue, you are much better off writing a post that is specifically targeted to the demographic you are appealing too. Make sure your post is valuable to them as well, by providing entertainment, and answering key questions, and you will definitely be able to create a name for yourself in that corner of the market. Something that can really help to increase your readership.
Get your titles right
People are busy and overwhelmed with information, and that means the titles on your blog have to be so good that they encourage your readers to actually open and get through the article you created.
In fact, achieving this is closely allied with the topic above in that one technique is to clearly identify the possible audience to your post in the title. A great example of this being something like “5 key tips for girls that are newly single.” After all, there is no doubt over who will find this blog post useful and be encouraged to carry on reading it.
Although, adding an impact word such as crucial, excellent, or ultimate can really help grab people's attention as well. However, do watch out that you don't start to venture into clickbait territory.
This is because clickbait title may get the article read, by they usually leave the reader with a bad taste in the mouth because they don't follow through with the juicy information that they promise. Something that certainly isn't going to help foster loyalty with that individual, or get them to share your content and encourage others to join your readership.
Capture email addresses
Next, when increasing your readership is the aim, you need to not rely solely on the blog itself but also an auxiliary marketing functions as well such as emails and even texts.
Of course, the critical issue here is collecting the contact information that will allow you to do this, something that visitors may not always grant you access to, especially if they are not formally signed up to follow your work.
Use email marketing to draw more readers in.
Luckily, there is software like this SG Widget that will allow you to optimise your WordPress site and Sendgrid services. Something that can ensure you get as many subscriptions as possible and that you can reach them easily with your email marketing and convert them to permanent followers of your blog.
Work on the aesthetics
No one will come back to an ugly site time and time again. In fact, the most successful blogs really put a great deal of focus on getting the aesthetics of their site right.
What this means is making things as clear as possible for your reader is not just about the way that content is laid out, but also how you signpost the navigation your site as well. In fact, you really shouldn't underestimate the impact that this can have on accruing more readers, as a good looking sites that are easy to understand will make your work much more accessible to a bigger audience.
Schedule and plan your posts
Lastly, organization is also key to ensuring you increase your blog readership. This is because you need to ensure you are continually delivering quality content and posts, that are relevant to your demographic and have been researched and written, well. Such writing takes time and effort, especially, if you need to set up interviews or visits to get the information or pictures you require to allow your posts to come alive for your readership.
To that end, it's crucial that you consider the topics you will cover over a season, as well as plan-in deadlines for each one. Something that should not only help you to stay more organised but also will keep your blog fresh and relevant both in the eyes of your readers and concerning SEO. Something else that can help you get your words in front of more and more people, and so optimistic the monetisation of your blog.