Blogging challenge day 16 – as part of the Money Making Mastermind Group. View day 15 here.
Day 16 is PINTEREST DAY
Pinterest is unlike any other social media network, in that it doesn’t matter how many followers you have and it is more like a search engine than a timeline of posts.
Making a kick-ass profile
Your profile needs to grab people. I learned this from one of Melyssa Griffin’s free webinars, so all credit to her (also, if you can catch one of her free webinars then definitely do so). You want your profile to have 4 things:
- An on brand, clear profile picture.
- Information on who you are.
- Information on what you do.
- A call to action.
Here’s my profile:
It has my name and a brief description, not the best profile picture (I’m working on this!), information on what I do (I show real people real ways to make money from home, etc) and a call to action which is to sign up for my free money making course. I had to shorten the link using bitly because you aren’t allowed too many characters.
To start off with you want between 10-15 relevant boards and you want to pin at least 10 items to each board. You can pin things that already exist on Pinterest if you haven’t got any blog posts or pinnable images yet.
If you do have a blog with pinnable images then you should definitely create a “best of my blog” board and move this so that it is your very first board. Then pin your best posts here – don’t do it before reading through this guide though, because I have information on how to write awesome descriptions.
When creating your boards you want to fit keywords into the board names and the board descriptions. My board descriptions were quite chatty, but they have now been changed to be a long list of keywords, separated by commas.
It doesn’t look pretty, but it has improved my Pinterest referral traffic.
Creating beautiful Pinterest images
Now that you have your profile set up, you have verified your website and have rich pins installed, you want to create the most beautiful images for your own blog posts, to be posted on Pinterest.
I absolutely love Canva for creating my images, completely free. If you haven’t yet watched it, you can see my video about creating images for my blog and Pinterest at YouTube:
Remember when creating your pinnable images to ensure that they:
- Are vertical (longer than they are wide)
- Have clear, bright images
- The text is easy to read – consider using bright colours too
- Consider putting your logo or website name/URL on your pins too, that way if they end up somewhere other than Pinterest, your name is still getting out there.
- Don’t be afraid to use click bait phrases. You want to encourage people to pin your images or click through to read your post.
Here are some of my newest pins that have been doing well:
As you can see, I am trying out different styles but some things remain the same, such as my use of bright colours for the text.
Writing your pin descriptions
Personally, I wouldn’t bother writing descriptions for pins that aren’t from my own blog. When I pin my own images I try to write a description that is chatty or conversational, has keywords and also includes a call to action. Here’s an example:
How to make TONS OF MONEY if you sell smelly shoes on eBay. I can't believe that this is so lucrative! If you'd like to read more about the weird and wonderful world of selling your smelly shoes on eBay then click through to read more or re-pin this for later. It'll be worth it, I promise!
Or there’s this one:
The number one side hustle that earned me £12,000 over 12 months, completely tax free! This gave me the confidence to leave my job and my husband has also left his job too. Every day we are living the lives we want. Click through to read more or pin it for later. You won't want to miss it.
5 quick search engine optimisation (SEO) tips for new bloggers. These are some quick things you can do to start getting more search traffic to your new blog. Click through to read more or pin it for later.
Remember that Pinterest is a massive search engine, and it can’t read the awesome text that you have placed on your image. Here is your chance to let Pinterest know exactly what blog posts you have to offer. Whatever you do, don’t just let your description be your blog title.
Automating the process
On Pinterest it is really important to be consistent, pinning items regularly. If you have time to do this every day then that is fantastic, but if, like me, you want to just do it once a week or month and then forget about it, I can strongly recommend a couple of tools for you.
The first one that I love is called Board Booster. It has a few options that I really like – the first one is looping where it will continue to pin items from a specific board. Another is the scheduler, where you pin things to a secret board and it will automatically pull those and pin them to your relevant boards. Board Booster isn’t free, it starts at $5 per month for 500 pins, and I have only recently upgraded to 1,500 pins for $15 a month. It has been well worth the investment!
Another great one is TailWind, where you can join tribes and schedule your pins. Again, this isn’t free however if you sign up here you will get your first month for free, worth $15.
Of the two, I prefer Board Booster, but they both have some amazing features and I do use both of them.
The key to success with Pinterest is joining in with group boards. A group board allows different contributors to come together and post pins on a specific topic. Every group board will have different rules and instructions for joining – you might need to email the board owner, comment on a pin or something else entirely.
PinGroupie is a great website which will help you to find the group boards that would be most beneficial to you. You don’t need the boards with the most followers, but rather boards that have a high number of repins.
Group boards on Pinterest have a lot of power, so if the rules (in the description) state that you must only post one pin a day, then only post one pin a day! These group boards are where a lot of your traffic is going to come from, so you really don’t want to get kicked out.
Now that you have the Pinterest basics down (and you should have a pin it plugin installed from earlier in the challenge) you are ready to rock! You will now need to pin all your new posts – I pin them to my secret blog posts board (for Board Booster's scheduler) and then immediately save them on to all the other relevant boards. You can try following a few people every day but you want to be focusing your energy on getting on to group boards.
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